Closer to Fewer28 June 2012
In a challenging market it is vital to get the edge over competitors and secure that commission. We are continually striving for competitive advantage and USPs, but more often than not the trick is to spend more time understanding and empathising with our clients needs and requirements.
In an era when time is at a premium we can only achieve the above by getting closer to fewer. With a greater focus on fewer clients we are building stronger relationships, we are better understanding their business drivers and objectives, and in turn we are able to tailor our services and propositions accordingly.