Market Analysis

In order to provide the most effective and cost efficient public services, it’s vital for organisations to gain a thorough understanding of their users’ needs and preferences.

Our experience tells us that such intelligence should define not only what services you provide and how you deliver them, but the extent to which private and third sector organisations should be involved and how your organisation is structured.

Our approach
CPC is highly experienced in undertaking market analysis to deliver the in-depth understanding you need.

Through such exercises, our specialist consultants can support you in developing innovative solutions that are unprejudiced by your existing service provision. We can also help you accurately identify the breadth of services required by examining the needs of diverse existing and potential users.

We work in close partnership with our public sector clients in delivering these services, acting as trusted advisors in helping to develop and implement the best possible services for their communities.

Our track record
We’ve undertaken market analysis programmes for numerous public sector clients.

These include Manchester City Council, where our customer and competitor research has provided vital insight to help its adult social care division compete in the marketplace as a semi-autonomous body.

We’ve also helped Bury Council conduct an effective Joint Strategic Needs Assessment (JSNA) to underpin its new community services strategy. This involved detailed analysis and engagement with agencies across the borough to deliver intelligence-led commissioning and the redesign of local care services.

Get in touch
To discuss how our market analysis and research services could benefit your organisation, please get in contact with your nearest office or our expert in your sector.